People have always traded with distant associates. Commerce pre-dates the constitution of many modern nations. It is normal to sing the praises of global trade. After all, is it not logical to stretch a market as widely as possible? E-commerce makes it possible for your products to reach customers you may never have targeted.
What does all this have to do with safety and risk management? You have to be pro-active in limiting sales to countries in which you have regulatory clearances. Another approach is to obtain permissions for your brands in countries such as the United States. A US registration is a mark of product safety. The process can tell you things about your product that you have not known before.
Please cut and paste the following address on your browser to review and example of the effects of unauthorized international trade:
http://www.fda.gov/bbs/topics/news/2006/NEW01298.html
It follows that global trade threatens unsuspecting consumers. Temptations to buy medicines off the Internet can endanger health. That is why ethical pharmaceutical companies warn web site visitors that some of their pages are restricted to customers from specific countries. Visit the following page for an example:
http://www.novartis.com/products/pharmaceuticals.shtml
Safeguard your customers and your brands as well, by consciously restraining your logistics so that you do no business in an area where you lack regulatory clearances.
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