Consumers were shocked to discover that luxury brands of footwear were made in sweatshops of the third world.
Iconic brands of sodas have depleted scarce groundwater in the rain-shadows of earth.
High technology seeds were produced by keeping village girls from school.
Post below if you would like web addresses at which you can find details of such shocking realities.
There are numerous and abominable instances of raw and packing materials destroying the environment and endangering people. The good old days of limiting concerns to finished goods are well and truly over. Brand owners are now liable for how their outsourced products and services are put together.
Life-cycle analysis works forwards as well. The pesticide industry is not the only one to ignore widespread abuses of its brands, but it is the sector of the economy that I know well. It is not enough by far to pay lip service to safety and environmental conservation. Such responsibilities cannot be limited to manufacturing sites, or to token extension efforts. Safe and judicious use, as well as waste disposal are prime and essential brand responsibilities.
Post below or write to SafetyBrigade@gmail.com if you would like a Life-Cycle Analysis of products and services from which you profit.
Monday, January 12, 2009
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